Demand Generation Specialist

You’re a self-motivated marketer with a passion for educating leads through the buyer journey. You’re a skilled independent writer with experience crafting compelling campaigns from start to finish, and you know how to get someone from “problem aware” to “solution aware”. You’re excited about the idea of rolling up your sleeves, trying something new, and figuring out if it worked.

We’re looking for a Demand Generation Specialist to join our team. You’ll be a key contributor to helping us generate new business, and our lead generation and pipeline-nurture efforts are yours to own. 

Working at Jostle is about building connections, developing skills, and learning from one another. Here you’ll find inspiring teammates and meaningful work. If you want to be challenged and have fun while being supported by people who care about your professional growth, let’s talk. 

This is a remote role open to candidates across Canada, with a preference to candidates in Metro Vancouver. You’ll be part of a close-knit, collaborative team, with the opportunity to work primarily from home. 

Jostle is committed to providing fair compensation, equity, and benefits. The salary offered for this role is $80,000 to $110,000 and will be based on the candidate's experience and expertise. For a complete list of benefits, please continue scrolling below. Come join us—we’re excited to meet you, and thank you for considering Jostle!

Responsibilities:

• Develop and manage the entire lead funnel from MQL to SQL, focusing on volume, conversion rates, and pipeline quality.
• Design and execute segmented nurture programs (email, retargeting, etc.) to educate leads who are not yet sales-ready, and to accelerate current sales opportunities.
• Write high-converting copy for campaigns, including landing pages, email nurture sequences, headlines, etc., ensuring tone and messaging align with pain points and our overall brand.
• Own, manage, and optimize the budget across all paid channels (LinkedIn, Google Ads, etc) to hit CPA goals.
• Own customer advocacy programs, mobilizing our customers to drive business growth.
• Identify and develop content that converts leads and supports our sales team, such as ROI calculators, teardowns, webinars, and benchmarking reports.
• Analyze campaign results to improve the performance of our demand generation efforts.
• Contribute ideas and critique as we work as an extended team to accelerate revenue growth. 

Required:

• 3+ years of experience in marketing (content, lifecycle, digital, demand gen, or similar), ideally in a B2B environment (B2B SaaS preferred)
• Strong communication skills, written and verbal. You know how to organize your thoughts and can get ideas across effectively to busy people.
• You understand the buyer journey and how to weave it into a story. You’re able to write basic copy (landing pages, emails, headlines, ads) without a content team.
• Experience managing paid budgets and bid strategies across paid search and social.
• Project management skills with an attention to detail.
• Ability to prioritize and manage multiple projects and deadlines.
• Experience with marketing and sales automation tools to build campaigns and analyze results.
• Legally able to work in Canada.
  
  

Nice-to-haves:

• Previous remote working experience
• Product-led growth experience
• Experience in front of the camera (or willingness to learn)
• Experience running webinars or other virtual events
• Prior experience with Account-Based Marketing